The Balista Trigger doesn't look like a traditional Cod lure but boy does it catch fish. The 70mm chubby minnow profile is fantastic for fishing in small-medium rivers and impoundments. We've been fishing the Triggers

Whist we’re all accustomed to using smaller presentations for Trout such as winged lures and tiny minnows in many scenarios it makes a lot of sense to use a larger presentation. You might be wondering if I am referring to the old saying upgrade the size of the presentation and you’ll upgrade the size of the fish, but sacrifice the numbers of fish caught

UK writer Les McBride has taken Balista to Norway to test run our LED lures deep chasing Coalfish. Read the full article to find out the results - http://www.planetseafishing.com/reviews/read/balista-led-hard-lures/

Watch our latest short video clip as we explain the effects of using a larger lure targeting Trout in conjunction with Balista's LED technology. 

Earlier in the year some old friends of mine mentioned they were going up to Darwin to fish the run off around Kakadu and, after the biggest wet season on record I thought I cannot pass this opportunity up.

Lure fishing is all about providing the best deception possible. Whether it is through movement, design, or pattern, finding that extra something from a lure can often be the difference

Intro

The art of deception in fishing is a delicate balance of skill and the use of quality imitations. Deceiving a fish with an artificial presentation is not an easy thing, the better the imitation

James Cook University marine biologist Jamie Seymour took on the project of putting our LED technology to the test against the biggest and the best fishing lure brands in the market.

The target species for the experiments were Barramundi, with the results of the flashing red LED in the tail of Balista lures generating extraordinary results.

Follow the link above to watch Jamie discussing in more detail how and why Balista LED lures can attract fish.

The Balista east coast trip started with an in house night at Trelly’s Fishing and Hunting in Shepparton. This was a fantastic night with a number of local lure manufacturers attending.The following day Andrew McGregor and myself hit the road from Melbourne to Cairns on an east coast trip with the purpose of visiting stockists

The 2011 Melbourne Fishing Show was another fantastic event with the warm weather encouraging over 35,000 people to attend the show